I love the cool look of the Lang Entertainment Group website. I can see why the company turned to Web Designers Glasgow for the design of their new site. The music is all about image, about the look and the feel. Therefore, the explosion of colour and verve on the site is a testament to the design skills of the talented team responsible. The simple banner slide, show images that quickly symbolise the service offered is a clean and effective means of capturing the interest of prospects.
I would suggest that one of the benefits of approaching a company such as Web Designers Glasgow is that you get marketing credentials as well as technological understanding. The design needed to zing and resonate with the users, as well as appear technologically sound. This was achieved and then some, I would say. The choice of colours alone snapped the site into the mind of the user but the cool logo and clean lines of the font are particularly impressive.
The design of the site was then transferred into the design of the brochure and tickets. If you look at the comparison between the old and the new – there is seriously no comparison. The old was amateurish, looked like an 80s mobile disco site and the navigational was in no way intuitive. The miracle results of talented web design Glasgow now have another great music resource to add to Barrowlands.
If I was looking for web design it is obvious that I would make the same choice. The site needed to be intuitive and give clear symbols to the customer to help them navigate to the service that they were interested in. The use of the microphone, the cake, the handshake – these are simple choices but it is so important for the effective navigation of the site. It’s the small details that I believe clearly lead to conversion of prospect to client. The customer doesn’t want to have to work for the booking, so the easiest way which you can move them from A to B will directly reflect on the outcome of the visit.
It is depressing when the queries and bookings from your site fall away. This can be a result of slow and unresponsive performance, or it can because, like Lang Entertainment, the site no longer relates to the vibrancy of the brand. Making the choice to move to a professional design and build might feel like an expense that you cannot afford. However, you have to look at in terms of return on investment. Will the cost of the new website design and optimisation be offset by the revenue generated by the greater traffic to your site and the conversion to bookings?
The look of the entertainment site was amazing – a bright and inspiring design – it was always going to attract more attention. Investing in talented design will always pay off. Add to this technical know-how and optimisation and it will always be a winning formula.
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